Knowing Your Competitors is as Important as Knowing Your Audience
Any organization that seeks to remain relevant must not only know the audience that they seek to reach, but they must also know the other options that are availible to that audience. Nothing annoys a marketing consultant like asking a client to describe their Target Audience and they respond by saying “Everyone.” Generalizations like this in marketing is the worse form of strategy. It is virtually impossible to effectively market your business or product without specifics. Yo